SLF Operating Principles & Giving Back TO the Community

Core Values

Our Values:  Southern Life Forever™ embodies the southern way of life by encouraging southern values in relations to our family & active outdoor lifestyle. We value our active military, our veterans, our police (Back The Blue) and our First Responders.  We value our customers who quickly become part of the SLF Family.  Southern Life Forever™  A way of Life...    A Tradition...Live It


Building innovative solutions for hunters & fishermen &  outdoor enthusiasts.

Promote, protect & conserve the wild & our timeless southern values & traditions.


Giving back to the community is important to us.  Supporting our Veterans is one of our biggest Core Values.  Through our product innovations, we strive to educate  others on the importance of just being in the great outdoors and forever living the Southern Life.  


Our History: Southern Life Forever’s concept was started on Sunday, July 12, 2015 while taking stock of my life & wondering about life's next chapter. I wanted something more fulfilling, more flexible time to spend with my LABs, an honorable way to give back to our veterans and the ability to bring real solutions to the great outdoors for outdoorsmen, promote, protect, and conserve the wild outdoors and express our southern values & traditions. Founder/Owner/Operator:

Laura J. Sparks

2017 Benchmarks

Received Trademark from USPTO 

Pending patents 

Added You Tube Channel

A Night @ the Range. A Nemueax Production. (RIP David Hidinger) 

Off Season Prep vol I, Ducking Clouds.  A Nemueax Production.  (RIP David Hidinger)